As Custom Ink expanded its B2B offerings, the Sales Enablement team needed a cohesive, scalable pitch deck to support client presentations. Without a standardized template, sales reps were developing their own materials—leading to inconsistent messaging, misaligned branding, and inefficiencies in the sales process.
The goal was to update and build upon an existing pitch deck to create a flexible yet brand-compliant presentation system that would not only streamline sales efforts but also strengthen how Custom Ink’s value proposition was communicated to enterprise clients.
To ensure the deck met both business and creative needs, we took a strategic, user-centered approach. Working closely with sales and marketing stakeholders, we identified key storytelling challenges and designed a solution that balanced visual clarity, brand consistency, and ease of customization.
Each slide was structured to guide potential clients through a compelling narrative while allowing for adaptability across industries and client needs. The final product was more than just a set of slides—it was a versatile toolkit that empowered sales reps to craft impactful, on-brand presentations with confidence.
The new pitch deck became an essential resource for the sales team, providing a streamlined, professional framework that improved efficiency and storytelling. It reduced the time spent on deck creation, ensuring that every sales presentation was aligned with Custom Ink’s brand identity and strategic goals.
By merging design expertise with business strategy, this project elevated the way Custom Ink engages with B2B clients, enhancing both the clarity of communication and the effectiveness of sales conversations.
