Custom Ink’s new store concept debuted at its flagship location, setting the foundation for a scalable in-store experience. The New Store Openings Playbook was created to serve as a reference for other designers, as well as our stores teams to adapt and implement this concept across all store locations, accounting for structural and permit differences—while ensuring brand consistency and operational efficiency.
The playbook established a modular, standardized system that could be applied across different store types, ensuring branding consistency while allowing flexibility for varied layouts and regional needs. Built in Google Slides for accessibility, it provided clear guidance on signage placement, in-store branding, and request processes for store teams and project managers.
- Accelerated store openings by enabling teams to execute branding independently.
- Reduced design bottlenecks, allowing Custom Ink to scale its retail presence more efficiently.
- Improved store consistency, ensuring brand alignment across different locations.
- Adapted for real-world execution, refining the system based on feedback from store teams.
By creating a scalable, user-friendly framework, this project set a new standard for Custom Ink’s retail design implementation, making it easier to expand while maintaining a strong, cohesive brand experience.
