For the first time, Custom Ink launched a fully web-based holiday gift catalog, shifting from traditional print to an interactive, trackable digital experience. This guide needed to be engaging, easy to navigate, and optimized for conversions, allowing customers to seamlessly explore and purchase seasonal products while providing valuable engagement insights for marketing teams.
The guide featured clickable products, even within lifestyle imagery, enabling seamless shopping and real-time tracking of interactions. I was responsible for the art direction, from concept to execution of all photography showcased in either a lifestyle or in-situ setting. The gift guide utilized existing imagery from our asset catalog as well as imagery from five additional shoots, meticulously planned for use in the gift guide as well as standalone marketing materials for future content. A streamlined content approach balanced inspirational storytelling with usability, ensuring a cohesive experience across web, email, and social channels.
Check out the full catalog below:
$4M+ in Gift Guide-attributed sales within the first two months, increasing average order value by 40%.
$750K+ in revenue from Meta ads, with a 160%+ increase in product page views per visit compared to standard non-DPA ads.
$150K in conversions from Salesforce email campaigns and $700K+ in projected sales opportunities, driving a 3% revenue lift for Gift Guide products.
By merging interactivity, data-driven insights, and strategic marketing alignment, the Gift Guide set a new benchmark for Custom Ink’s seasonal campaigns, proving the power of a digitally optimized shopping experience.
