Traditional product photography can be time-intensive and costly, especially when capturing diverse in-context scenarios for marketing. To explore a more efficient, scalable approach, I led a proof of concept integrating AI-generated backgrounds with real studio photography, merging speed, flexibility, and quality in a way that could enhance Custom Ink’s creative strategy.
By leveraging AI tools like Midjourney, OpenAI, and Adobe Firefly, we generated high-quality, realistic environments that blended seamlessly with studio-shot products. This workflow allowed for cost-effective scene customization, making it easier to scale imagery across different use cases without extensive reshoots.
- 50% faster production time compared to traditional location shoots.
- Significant cost savings by reducing the need for on-location shoots, external talent, and logistical expenses.
- Greater creative flexibility, allowing for customizable, brand-aligned environments.
- Scalable content strategy, enabling Custom Ink to diversify marketing assets efficiently without increasing production costs.
This new workflow redefined how Custom Ink approaches product photography, demonstrating the potential of AI-assisted workflows to enhance speed, quality, and cost efficiency in marketing imagery.
